HOCKERTY

Will groom shoppers say yes to algorithm technology in 2024?

12 December 2023

PR MATERIAL

In recent years, technology has significantly impacted various aspects of wedding planning, including finding the perfect dress or suit. Brands like Hockerty use algorithms to suggest suits, shoes, or a total look for the 'it' day. These algorithms analyze data points like style preferences, body type, and budget to provide tailored recommendations.

Hockerty: This brand stands out for its utilization of cutting-edge technology to offer personalized tailoring. Hockerty employs algorithms to assist customers in designing and customizing their garments. By integrating technology into their platform, they enable clients to input their measurements and preferences, guiding them through the customization process for suits, shirts, and other attire.

Here are the reasons to say YES

Unprecedented personalization: Algorithmic technology allows for precise and detailed customization, ensuring that each suit perfectly fits the unique measurements and preferences of every groom, offering an exceptional shopping experience.

Data-driven precision: Algorithms are fueled by accurate data, ensuring that design decisions are backed by concrete information on fashion trends, popular fits, and customer preferences

Efficiency and speed: By leveraging algorithms, the design and production process is significantly expedited, enabling grooms to obtain personalized suits in record time, eliminating long waits and delivery delays.

Adaptation to changing preferences: The flexibility of algorithmic technology allows for quick adjustments and modifications, ensuring that groom suits can adapt to changing trends and evolving consumer preferences.

Seamless experience: By integrating algorithmic technology into the shopping experience, a seamless and straightforward process is created for grooms, from initial selection to final delivery, offering convenience and satisfaction at every step of the way.

A better fit for our planet: No stock, no waste of resources, no useless item that will end in a landfill. Each piece manufactures in our workshop is made to be worn. This fact combined with responsible sourcing and ethical production methods, contribute to environmental sustainability and social welfare, making the fashion industry a little bit better, one step at a time.