Barcelona/Zurich
Sumissura honours the memory of one of the most impactful individuals in the history of fashion: Diana, Princess of Wales.
Diana, Princess of Wales
Beyond her public role, Diana, Princess of Wales, became a true style icon, ahead of her time and capable of transforming every garment into a personal statement. From impeccably tailored outfits to relaxed, trend-setting styles, Diana built her image through fashion.
Today, Sumissura invites you to rediscover those unforgettable looks and offers its customers the chance to reinterpret them with a bespoke touch, adding their stamp.
Diana, Princess of Wales
Women's tailoring with character
One of the key elements in Diana, Princess of Wales' wardrobe was her suit jackets. With structured lines, solid colours and careful details, her formal looks defined the ‘power dressing’ aesthetic of the 1980s and 1990s.
One of the key elements in Diana, Princess of Wales' wardrobe was her suit jackets. With structured lines, solid colours and careful details, her formal looks defined the ‘power dressing’ aesthetic of the 1980s and 1990s.
At Sumissura, all women have the opportunity to create their wardrobe from scratch: selecting the style of jacket, trousers or skirt, the fabric, the buttons and even the inner lining, capturing that elegance and presence that Diana embodied so perfectly.
Diana's style is a timeless reminder that fashion is a tool for personal expression. At Sumissura, every woman can create unique pieces with the same philosophy: to dress with authenticity, confidence, and elegance. Today more than ever, we honour her influence by offering each customer the opportunity to design their version of those unforgettable looks, tailor-made just for them.
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Blush pink sleeveless dress with stitching details for romantic minimalism Sumissura.
Pencil dresses: sophistication that defines the silhouette
Lady Di popularised this fitted dress, striking a balance between elegance and boldness. At Sumissura, it has been reinvented with the same intention: to highlight the female silhouette with elegance and comfort. Each customer can design hers to her liking. A garment that conveys confidence, femininity and timeless style.
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Little black dress Sumissura
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Dress by Sumissura
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Ivory dress with fitted waist Sumissura
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Beige tube dress with sleeveless neckline Sumissura
Shirts with history and style
Diana also mastered the art of the shirt: from blouses with romantic bows to more classic white cotton designs, which she combined with both formal attire and more relaxed outfits. At sumissura.com, shirts are designed to suit your taste, choosing the collar, cuffs, length, and even details such as embroidery or initials. A way to capture the essence of her style with contemporary touches.
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White shirt
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Pink Shirt Sumissura
Diana's legacy includes her expertise in casual fashion. She popularised straight jeans, simple T-shirts, large blazers, and loafers, creating a laid-back style that continues to influence fashion trends. Sumissura offers the opportunity to recreate this aesthetic with a personal touch: bespoke jeans, customised blazers made from trendy materials, and shirts tailored to perfection.
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Light blue shirt with buttons Sumissura
Blue blazer with Sumissura flared skirt.
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Navy blue double-breasted blazer with metal buttons
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Yellow Bermuda suit Sumissura
The skirt as a symbol of versatility
Whether in high-waisted pencil skirts or more flowing silhouettes, Lady Di showed how a traditional garment could be reinvented with personality. Every Sumissura customer can customise their ideal skirt, from the structure to the length and fabric, creating a piece that perfectly suits their body and lifestyle. Casual but impeccable: jeans, blazers and attitude
Whether in high-waisted pencil skirts or more flowing silhouettes, Lady Di showed how a traditional garment could be reinvented with personality. Every Sumissura customer can customise their ideal skirt, from the structure to the length and fabric, creating a piece that perfectly suits their body and lifestyle. Casual but impeccable: jeans, blazers and attitude
Diana's fashion choices
Diana's fashion choices were a testament to timeless elegance. She wore tailored suits, sophisticated dresses and casual chic clothing with elegance, always prioritising quality. Her wardrobe, featuring designs from Catherine Walker to Versace, was a harmonious blend of royal protocol and personal style.
Beyond her attire, Diana's serenity and grace truly reflected the aesthetics of the old guard. Her behaviour, charitable works, and conduct in life were imbued with dignity and warmth, showcasing the essence of understated luxury.
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White Blazer
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Sumissura Classic Brown Checked Trouser Suit
Blazer tweed con jeans cortos Sumissura
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Beige linen suit with Sumissura waistcoat
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Black suit Sumissura
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Hot pink double-breasted suit
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Blazer and skirt Sumissura
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Traje verde Sumissura
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About Sumissura
Sumissura is a top e-commerce site for custom women's clothing, offering complete freedom to personalise clothing since 2013. Founded by three entrepreneurs in their 20s, Sumissura aims to provide affordable custom clothing to all, with a focus on quality and individuality. Their mission is to help people express their style and personality at a reasonable price, with a global focus on sustainability and lasting, well-fitting clothing.
if you need more info or you want to test a product write me at raquel@hockerty.com