Hockerty & Sumissura: Made-to-measure jeans redefine fashion in UK

Since the launch of our men's jeans in May 2021 and women's jeans in December 2022, we've seen an impressive increase in production. In 2024, we produced over 10,000 jeans, supported by a growing fan base in the UK that values the quality and customization of our products. 

Our customers appreciate the freedom to design their jeans entirely via our online configurator. They can choose denim type, wash and even personalization options such as monogramming. Each pair of jeans is made to order according to personal measurements and preferences, making our jeans truly unique.

We have reduced the average production time per jean from 26 days in 2021 to 13 days in 2023 and 2024, underlining our process efficiency and our commitment to rapid delivery direct to our customers in UK. 

At Hockerty & Sumissura, we're delighted to have such a loyal customer base. Among our regular customers are 1,435 who have bought from us more than once, including such notable figures as a 94-year-old gentleman from France and a 77-year-old lady from the USA. A particular example of our ability to adapt is the production of the longest jeans for an exceptionally tall customer, measuring 130.2 cm in length. This special fabrication underlines our jeans' universal appeal and quality, which appeal to customers of all ages and sizes.

Our 'King' jeans with their streamlined look and 'Rinse Wash' finish are certainly our most popular products, but what's most important is that they allow our customers to choose their style, rather than simply following current trends. At Hockerty & Sumissura, we dress you according to our motto “Dress the real you”. In line with the trending topic of sustainable and personalized fashion, our made-to-measure jeans offer the freedom to express individual preferences and not be content with what the market offers. This approach has helped us set new standards in the bespoke denim fashion market by a growing demand for personalized and sustainable products. comments Salva Jovells, Marketing Director 

As pioneers of personalized fashion online, we've been offering high-quality made-to-measure clothing and footwear for over a decade. Focusing on individual fit and customer satisfaction, we deliver directly to your door worldwide.