In response to Princess Kate’s public apology to children for not wearing a dress, Sumissura launches a campaign rewriting the rules of femininity and power dressing.
But the moment that captured hearts came when she crouched down before young royal fans in their princess dresses and said:
When Princess Kate apologised for not wearing a dress, she wasn’t making a fashion confession — she was voicing what millions of women internalise daily. We exist to flip the narrative: princesses wear suits too. Because power, poise, and agency aren’t fragile — they’re formidable.
Nancy Peyer, Head of Brand at Sumissura
Campaign: Princesses Wear Suits
- Photographic manifesto — Real women in tailored suits, imagined as modern royalty, photographed in settings that evoke both strength and softness.
- Digital storytelling — Narratives from customers who broke out of style boxes and found their voice through custom tailoring.
- Social movement — Hashtags like #PrincessesWearSuits and #SumissuraWomen to drive discourse, reclaim clichés, and invite women to redefine elegance and authority on their own terms.

Sumissura grey pansuit
We don't want to dress women for power. We want to dress women as powerful.
Nancy Peyer, Head of branding
www.sumissura.com




