In response to Princess Kate’s public apology to children for not wearing a dress, Sumissura launches a campaign rewriting the rules of femininity and power dressing.
But the moment that captured hearts came when she crouched down before young royal fans in their princess dresses and said:
When Princess Kate apologised for not wearing a dress, she wasn’t making a fashion confession — she was voicing what millions of women internalise daily. We exist to flip the narrative: princesses wear suits too. Because power, poise, and agency aren’t fragile — they’re formidable.
Nancy Peyer, Head of Brand at Sumissura
Campaign: Princesses Wear Suits
- Photographic manifesto — Real women in tailored suits, imagined as modern royalty, photographed in settings that evoke both strength and softness.
- Digital storytelling — Narratives from customers who broke out of style boxes and found their voice through custom tailoring.
- Social movement — Hashtags like #PrincessesWearSuits and #SumissuraWomen to drive discourse, reclaim clichés, and invite women to redefine elegance and authority on their own terms.

Sumissura grey pansuit
No queremos vestir a las mujeres para el poder. Queremos vestir a las mujeres como poder. El traje es el esmalte de hoy. La princesa es soberana. Y en eso, no hay disculpa.
Nancy Peyer, Directora de Marca de Sumissura
www.sumissura.com