Not Just a Game: 3D VR Is Fashion’s New Playground.

Hockerty - 21 July 2025 - Testing technologies are becoming increasingly widespread in different markets, and Google 2D testing is already a reality for some brands in the US.

Dive into the future of personalised trainers with our VR Try-On launch! Exclusively at Hockerty: Try on your personalised trainers virtually with a mobile device!

Would you like to make sure that the design works and that the colours match your favourite outfits perfectly? Our 3D VR virtual fitting lets you see everything before you click the "BUY" button!

Explore a revolutionary virtual trainer shopping experience. Hockerty is leading the virtual trainer revolution

All you need is your smartphone. First create your trainers: materials, colours and styles. Then simply point your phone's camera at your feet and let our augmented reality technology work its magic to show you how they'll look on you.

Thanks to our unique 3D configurator, we've developed an impressive augmented reality experience that simply uses your phone's camera. There's no need to download any additional applications. Simply design your trainers, click on "Virtual fitting" and point the camera at your feet. The technology automatically recognises the position of your feet and superimposes a 3D representation of your personalised sneakers.

Now you design your own trainers in just a few clicks. Choose from 7 designs; select materials and colours, and opt for laser-engraved or perforated initials and sizes.

With this new augmented reality virtual fitting feature, you can see exactly how your trainers will look on you before you order them. It's all part of our commitment to making clothes you want to wear every day. Move with Hockerty into the future, where your dream sneakers come to life in your hands.

In a world where consumers are tired of mass-produced clothing, footwear and accessories, Hockerty's handmade trainers offer a unique alternative. They allow customers to express their individual style and personality while showing their awareness of sustainability.

With plenty of combination options, customers can choose from seven basic styles: four options for low-top trainers and three designs for running shoes. Available materials include ten calf leather colour options, six suede colours or a selection of ten popular Hockerty fabrics.

Leather

Hockerty understands that customers are looking for more than just seasonal style. "Around the world, customers are looking for durable, high-quality options at affordable prices," explains Salva Jovells, a company representative. "Hockerty's made-to-measure clothing and footwear meet these requirements perfectly. When you create unique clothes or shoes that reflect your personality, you don't want to trade them in for the next season's latest trend. Instead, you want to wear them for years to come.

Hockerty was founded by three young people in their twenties. They realised that affordable made-to-measure clothing was hard to come by. Like many other innovative projects, they started from home using their own resources.

Gradually, they won over their first customers and attracted other professionals to join the project, enabling the company to grow in line with their vision of providing access to stylish, perfectly fitting made-to-measure clothing for people of different sizes. After ten years, they have already served over 300,000 customers and continue to focus on strict quality standards and constant improvement. With over 60 employees in offices in Zurich, Barcelona and Shanghai, they offer their customers the best possible service.

Hockerty is proud that its tailors work in Shanghai. Shanghai is a region with a centuries-old tradition in the art of bespoke tailoring, guaranteeing ethical working conditions for employees and the environment. The shoes are made in Toledo, a city renowned for its excellence in craftsmanship. What's more, for their sneakers, Hockerty benefits from the expertise of Almansa, a region renowned for its shoe-making. This allows them to offer affordable prices and establishes the brand as a pioneer in ethical fashion. The Hockerty team strives every day to uphold these ideals to build a fairer world. Customers are encouraged to buy consciously, choose quality and wear clothes that fit perfectly and last a long time.

If you need more info, please write me at raquel@hockerty.com