A Tailored take on summer in Florence
Hockerty at Pitti Uomo 108
Pitti Uomo 108 in Florence showcased vibrant menswear with timeless tailoring and bold self-expression under the Tuscan sun. Hockerty presented a refreshed warm-weather elegance with lightweight fabrics and vibrant tones. From light grey pinstripes and ivory linen suits, to sage green textures and rose pink DB cuts, the looks embraced both modern flair and classic craftsmanship. Styled with Cuban collar shirts, felt hats and loafers, the collection blurred the lines between formal and relaxed, embodying the spirit of today's confident, global gentleman.
A Look, a city, a statement
As in every edition, the city itself became our runway. Our influencers were captured strolling across iconic Florentine backdrops, from Renaissance arches to the modern pulse of Pitti’s exhibition halls. Each ensemble reflected Hockerty’s commitment to made-to-measure individuality, with a summer twist.
Double-breasted suits remained a standout, this time reimagined in breathable linens and pastel tones. Soft tailoring took centre stage, offering structure without weight. It was a celebration of comfort-driven luxury: clean, curated, and unapologetically personal

Hockerty at Pitti Uomo 108

Hockerty at Pitti Uomo 108

Hockerty at Pitti Uomo 108
The Rooftop Gathering: A summer scene and a tailoring debate
To mark the end of the week, Hockerty hosted a rooftop event that became one of Pitti Uomo 108’s most memorable moments.
Held at The Social Hub Firenze Lavagnini, the gathering offered a cool escape from the midday sun, with guests relaxing by the pool, sipping signature cocktails, and experiencing fashion in motion.

Held at The Social Hub Firenze Lavagnini, the gathering offered a cool escape from the midday sun, with guests relaxing by the pool, sipping signature cocktails, and experiencing fashion in motion.

The Social Hub Firenze Lavagnini
But the true conversation starter? Our style battle:
Suit with Bermuda shorts vs. classic tailored trousers! A playful challenge that sparked real debate among guests, creators, and press. Under the summer sun, tailored Bermuda shorts made a bold entrance into the world of modern formalwear, and our guests proudly picked their side. Now it’s your turn to choose yours.
A highlight of the afternoon was an impromptu aria by tenor and influencer Dresden Ramos (@dapper_tenor), his voice soaring above the city’s skyline.
Pitti Uomo 108 confirmed once again that modern tailoring is not just about garments, but about stories, attitude and movement.
Hockerty delivered just that, on the streets of Florence, and above them.
Hockerty delivered just that, on the streets of Florence, and above them.

Hockerty at Pitti Uomo 108
About HOCKERTY
Founded in 2008, Hockerty is the leading online tailor for made-to-measure suits, shirts and coats. Eight simple body inputs feed an AI-driven pattern system, and each garment is hand-cut, quality-checked and shipped worldwide in as little as two weeks.