The new AI system offers 24/7 multilingual support, personalized wedding style advice, and seamless integration with Hockerty’s platform.
Zurich , 22/05/2025 -for inmediate release.
A few weeks ago, Hockerty introduced Sofia, its AI assistant specialised in wedding style advice, publicly available through OpenAI’s GPTs library. Since then, Hockerty has evolved the project by launching an advanced AI-powered virtual assistant on its website, capable of handling a wide range of customer interactions intelligently and in any language, 24/7.
What is Sofia?
Sofia is built on a sophisticated AI stack that routes customer inquiries to specialized AI agents—whether for classic customer service, order updates, or personalized wedding style recommendations. Leveraging Hockerty’s deep expertise in menswear and its extensive product database, Sofia can suggest the perfect outfit for any occasion.
What’s behind Sofia?
Rather than relying on a single AI model, Sofia integrates multiple AI providers, ensuring continuous innovation, flexibility, and smarter responses.
Already Available:
- Pre-sale consultations
- Order management and updates
- Delivery information
- Incident handling
- Wedding and formal style recommendations
What’s next for Sofia?
Future enhancements will include image recognition for personalized product suggestions, voice interaction for a more natural experience, and deeper configurator integration. Soon, users will even be able to upload a photo and design custom garments directly with Sofia's guidance.This project is part of Hockerty’s broader strategy to merge technology and craftsmanship, offering a highly personalized experience for each customer.
Try the new virtual assistant here:
About Hockerty
Driven by our commitment to "embrace your authentic self," Hockerty stands at the forefront of customised men's fashion. We are shaping a new reality where style transcends mere garments; it serves as a reflection of one's identity. Hockerty challenges traditional norms and provides tailored attire that boosts self-assurance and uniqueness. Every garment is crafted to fit our clients' precise measurements and preferences. Through our cutting-edge online customisation tool, individuals can personalise their attire to reflect their unique fashion sense.
If you need mor information or to try a product, please contact me at raquel@hockerty.com