Hockerty Lookbook Spring Summer/25
ZURICH 11.03.2025
Hockerty presents S/S_20255 Collection: Redefining the Classics
The Hockerty S/S2025 'Redefining Classics' lookbook fuses traditional elegance with advanced technology to reduce environmental impact and naturally reflect the world's diversity.
Sophisticated artificial intelligence technology enables us to capture every detail of fabrics and garments accurately, ensuring a true-to-life representation for our customers.
Through three models with diverse backgrounds and stories, we convey our vision of a global, accessible, and inclusive fashion industry for all.
Hockerty is dedicated to offering fashion that is not only timeless but redefining what luxury means in the 21st century.
HYPER-REALISTIC RESULT
We trained specific LLMs to wear Hockerty garments for this Lookbook. We combined that with other LLM models specialised in image generation to achieve a hyper-realistic result that is both diverse and accurate with the details of the garments shown and marketed by Hockerty. FYI: LLMs means Large Language Models. It is an artificial intelligence trained with large volumes of text to understand and generate language in an advanced way.
Hockerty gives the freedom to define style, free from traditional fashion rules. The SS25 collection blends an avant-garde spirit with personal preferences, making the perfect brand to find an ideal garment.
This year, we are introducing eco-friendly and long-lasting materials that blend excellence, coziness, and contemporary sophistication. The lineup revolutionizes fashion with ethical staples and chic activewear. Plus, a harmonious range: vibrant hues paired with fashionable neutrals and earthy shades. An adaptable mix suitable for every aesthetic, from daring to subtle refinement.
We have used classic fabrics, updated and selected straight from the catwalks. Timeless materials that adapt naturally to sophisticated and elegant outfits for more relaxed combinations with sportswear.

Hockerty unlined chocolate jacket with patches RRP 215 € / Unbuttoned white piqué polo shirt RRP 49 € Hockerty / Beige chino trousers RRP 89 € Hockerty / Grey split leather sneaker RRP 129 € Hockerty / Grey split leather sneaker RRP 129 € Hockerty / Beige chino trousers RRP 89 € Hockerty / Grey suede sneaker RRP 89 €
Hockerty does not just follow trends; it goes beyond them, exploring global socio-cultural currents to adapt to them. Classic tailoring evolves with an aesthetic that balances the elegant and the relaxed, combining traditional fabrics with functional innovations.
HOCKERTY SPRING/SUMMER 2025
This season, linen is the perfect ally for combining style and practicality. The lightness and breathability of its fabrics guarantee freshness without sacrificing elegance in the warmer months. Its versatile and trendy colours allow you to create timeless and sophisticated looks for any occasion.
S/S STYLE
Explore our collection of elegant suits, perfect for any special event. The exceptional patterns and luxurious fabrics provide unparalleled comfort. Delve into our range of high-quality materials, featuring distinctive styles and meticulously crafted accents.
S/S LookBook 2025
About Hockerty
Motivated by our dedication to ‘showcase the authentic you’, Hockerty is at the forefront of bespoke men's fashion. We are shaping a realm where fashion transcends mere clothing; it is a reflection of character. Hockerty challenges traditional norms and provides customised attire that enhances self-assurance and uniqueness. Every garment is crafted to the precise specifications and desires of our clients. Through our cutting-edge online customiser, clients can personalise their attire and adapt it to flawlessly match their preferences.
If you need more information or try the product, please contact me at raquel@hockerty.com