Florence, Italy - At this year's Pitti Uomo, traditionally a bastion of men's tailoring, Sumissura launches a groundbreaking campaign to reclaim this space for women. Our initiative emphasizes our commitment to sartorial tradition, positioning women at the forefront of elegance, power, and innovation.
Sumissura Long Burgundy Chesterfield coat
Sumissura Long Burgundy Chesterfield coat
Sumissura Long Burgundy Chesterfield coat
A Lookbook that Celebrates Women's Strength
As part of this campaign, our forthcoming lookbook, Pitti Donna, will feature two influential women who exemplify strength, individuality, and timeless sophistication. Stay tuned for its release, where their unique styles and stories will be unveiled.
Sumissura
Sumissura
Sumissura
Our participation at Pitti Uomo is not merely a display of fashion excellence; it is a compelling call to revive Pitti Donna and reaffirm that the art of the suit belongs to women, too.
The Legacy of Pitti Donna
Pitti Uomo continues to thrive as a cornerstone of Italian fashion, yet the original Pitti Donna, established in the early 1950s and celebrated for its vibrant showcase of women’s tailoring and creative energy, has been lost along the way. Since its last occurrence in 1984, the spirit of Pitti Donna, which celebrated women’s fashion and empowerment, has been missed. We aim to bring back that spirit, reviving the tradition with the same passion and creativity.
A Movement Beyond Fashion
We invite you to stay tuned for our forthcoming lookbook, Pitti Donna, which transcends traditional fashion boundaries. This initiative reclaims a stage historically dominated by men, asserting that women are not only participants but leaders in the world of tailoring.
By embracing tradition and infusing it with modernity, Sumissura challenges stereotypes and redefines elegance through a distinctly female lens. We are proud to lead this movement, demonstrating that while the elegance of a suit is universal, its power is profoundly reimagined when worn by women.
About Sumissura
Sumissura is a leading custom women's fashion brand dedicated to empowering individuals through personalized, made-to-measure garments. With a commitment to quality, sustainability, and ethical production, we offer a diverse range of clothing options that reflect each customer's unique style and individuality.
Our team operates from Zürich, Barcelona, and Shanghai, combining traditional craftsmanship with advanced technology to deliver exceptional products worldwide.
For further inquiries or product testing, please reach out to us at nancy@hockerty.com.