Zurich- For immediate publication
From world champion to style role model: discover how Tom Lüthi brings the precision of racing as a new brand ambassador with Hockerty. Explore the collection that masterfully combines style and performance.
Elegance on and off the track
Tom Lüthi’s successful career as a world-class motorcycle racer exemplifies perseverance and an unwavering commitment to excellence. His journey, marked by victories and challenges, embodies the same spirit that Hockerty represents – dedication and top-quality craftsmanship in every detail.
The Racer's Edge
Hockerty and Tom Lüthi’s approach to motorcycle racing is fundamentally dedicated to precision. Just as every aspect of Tom’s bike setup is meticulously fine-tuned to achieve peak performance on the track, Hockerty’s tailored clothing is crafted with the same attention to detail, ensuring a perfect fit and unparalleled comfort. Whether it’s the precise engineering of a racing machine or the custom design of a suit, excellence is achieved by focusing on the finer details, transforming the ordinary into the extraordinary.
Lüthi collection redefines versatility
Tom Lüthi's selection from Hockerty showcases his refined, understated style with a touch of silent luxury. Each piece exudes timeless sophistication, perfectly suited to his dynamic lifestyle.
Perfection in sports and pattern-making
Tom's collection is a fusion of refined aesthetics and practical functionality, mirroring the environments he navigates on and off the track. In our assortment, you will discover materials like cotton, wool, and linen, expertly crafted to provide features like elasticity, airiness, water repellency, and additional benefits. These garments go beyond mere aesthetic statements, embodying the essence of custom-made clothing where every detail contributes to exceptional performance and style.
Quiet Luxury: Tom Lüthi's understated elegance
Tom Lüthi's selections reflect his excellent taste for refined, understated style. True to the principles of silent luxury, his choices offer an elegant look without being pretentious, perfectly suited to his dynamic lifestyle. Each garment balances elegance with functionality, avoiding the flashy and embodying timeless sophistication.
What Tom Lüthi said "Wearing Hockerty blends elegance with racing spirit perfectly. I’m thrilled with how it reflects my style and grateful for the collaboration!"
Hockerty with Tom Lüthi
More info about TOM LÜTHI
- 2005: World Champion in the 125cc class and the sixth youngest World Champion in history.
- 2007: Moves up to the 250cc class.
- 2010: Switches to the Moto2 class and finishes fourth in the overall standings
- 2011: Wins the race in Malaysia and ends the season as fifth overall.
- 2016: Wins the Grand Prix in Qatar, Great Britain, Japan, and Australia and finishes runner-up in the Moto2 class.
- 2017: Wins the Grand Prix of the Czech Republic and San Marino, and finishes runner-up again.
- 2019: Wins the Grand Prix of the USA and finishes third in the championship.
- 2021: Announces his retirement at the end of the season after a successful career in international motorcycle racing
About Hockerty
Driven by our mission "Dress your true self" Hockerty leads the way in customised menswear. We are creating a world where fashion is more than just clothes, it is an expression of self. Hockerty breaks the conventions of standard categories and offers customised clothing that promotes self-confidence and individuality. Each piece is made to the exact measurements and wishes of our customers. With our innovative online configurator, customers can customise their clothing and have it perfectly fitted to realise their style.
For more information or product testing, please contact: raquel@hockerty.com