Zurich, June 18, 2024 – Hockerty, the Swiss leader in custom-tailored menswear, is thrilled to announce its partnership with motorsport icon Tom Lüthi. Known for his precision and speed on the race tracks, Lüthi is now shifting gears into fashion as the new face of Hockerty.
A New Ambassador for Tailored Elegance
Motorsport legend Tom Lüthi now exemplifies Hockerty's commitment to elegance and craftsmanship. Fashion and motorsport share a common passion for precision and design. This partnership cultivates a vibrant, modern style, seamlessly blending traditional craftsmanship with contemporary fashion.
"Tom is a recognised champion in Switzerland. What we like about him is that he spent 17 years competing at the highest level. A persevering guy, an example on and off the track" comments Salva Jovells, Marketing Director at Hockerty.
Tom Lüthi
Exclusive Event: Save the Date
Gear up for an extraordinary experience: On June 24, we invite you to an exclusive behind-the-scenes glimpse. Join us at our photo shoot in Zurich and witness how Tom Lüthi and Hockerty are redefining fashion. Seize this opportunity to learn more directly from the creators about this fascinating synergy.
If you are interested in interviewing him, please send me an email and I will coordinate the interview from June 24th.
Event Details:
- Date: Monday, June 24, 2024
- Time: 10:00 AM to 11:30 AM
- Location: Halle E, Hohlstrasse 400, Zurich
Please confirm your attendance by June 20, 2024, to secure your spot: raquel @hockerty.com
About Hockerty
Driven by our mission, Dress The Real You, Hockerty leads the way in custom-tailored menswear. We are creating a world where fashion is more than just clothing – it is an expression of self. In an industry often trying to fit people into standard categories, Hockerty breaks the mold. We offer bespoke clothing that enhances confidence and individuality, with each piece meticulously crafted according to the measurements and desires of our clients.