Hockerty SS22 Lookbook

A proposal to jump into a new era, a new life after the recent past, based on the respect to natural fibers, calm tones and plant inspired patterns. Loosen your tie and come to see our most easy-to-wear sartorial proposal.

The lightest hues will dominate this spring summer. Among them, special emphasis on beige, light blues and terracotta. Fabrics in small constructions, textures and fake plains. Some very subdued overchecks. Mixture color yarns create uneven color effects.

Linen gets to the heart of our collection. Attractive, sustainable and comfortable, today’s linen dispels both myths and preconceptions, placing the expressive naturalness of the fabric at the heart of our seasonal proposal. In shirtings, the use of linen, or, in particular, linen/cotton blends creates a fine balance of authenticity and refinement.

Did you know? The family of fibers of linen, hemp, ramie and jute support renewable agricultural practices that can help the soil capture carbon. Linen fiber is sustainable in a number of ways. Particularly frugal, linen cultivation requires only rainwater, very little fertilizer and pesticides.

Casual looks for the S/S 22 season have opted for greater sophistication while maintaining their rusticity and their bold visual identity. The visual aspect of materials cultivates exaggerations. Weaves are enlivened on the surface to reveal the intrinsic nature of the threads.

The warm reddish shades of Tuscany’s terracotta enrich and confer a casual hint to linen and cotton-linen fabrics.

Men’s checks bet on contrasted yet subtle shades. This visual boldness is a vote for unmatched silhouettes – uncoordinated jackets and pants – to combine depending on the day’s mood.

Suits au Naturel. A linen-y spirit slips into suitings. Windowpane checks, semi-plains and micro yarn-dyes are enlivened with plant irregularities. Pure linens and linen-silk or cotton-linen blends borrow the visual codes of woolens, for slightly authentic citywear, featuring jackets and suits of a less formal elegance.

Natural hues arrive also to the party and ceremony scene. Dark, sage and other shades of green are the main characters and black and blue will, obviously still be present. Dapper, but relaxed.

Hockerty is the world's leading e-commerce brand for 100% customized clothes and shoes. Today, 13 years after its founding as a small, privately funded startup, Hockerty has grown to serve hundreds of thousands of customers worldwide. With a meticulous focus on quality, Hockerty's team of more than 60 employees in Zurich, Barcelona and Shanghai work to offer new custom products. Together with customers, Hockerty and Sumissura are helping to build a world based on a global society that buys less, buys better and buys clothes that last and fit perfectly.

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