EXPAND YOUR COMFORT ZONE

Hockerty's first Brand Ambassadeur is the Spanish Olympic champion Saúl Craviotto, five-time medalist in Kayak and on his way to Paris 2024. Therefore, not only Hockerty, known for tailor-made suits, leaves its comfort zone and created together with Saul a collection for him to feel comfortable also out of the water: Hockerty X Saul Craviotto. Hockerty X Saul Craviotto.

Father, policeman, kayaker and the Spanish athlete with the most Olympic medals won in his career, competing in Beijing 2008, London 2012, Rio 2016 and Tokyo 2020. And what comes next? Well, it's time to move forward and face new challenges with his sights set on Paris 2024 to achieve 5 participations in the Olympic Games and compete for a sixth medal at the age of 40. Saúl is comfortable on the water, wearing sportswear that allows him to train and compete at the highest level. Outside of kayaking, in addition to spending time with his family and his profession, he regularly participates in events, galas and even television shows. It is on these occasions that Hockerty's tailor-made clothing plays a key role in making Saúl feel comfortable thanks to garments that are 100% custom-made for an athlete's body.

It is important to know what to wear in each situation. Knowing which garment and what fabric is right for you to feel comfortable and enjoy the occasion is key. In order to help Saúl expand his comfort zone, we have designed several fabrics inspired by his kayak. The subtle patterns that speak of Saúl's kayak when you look at the details up close, but at first glance blur into a light light blue, such as the fabric of the top shirts. In a limited edition (or while fabric lasts), Saúl Craviotto's two signature shirts are available on Hockerty.com. Likewise, Saul opted for classic wise dress shirts and light lilac tones that go fantastically with the selection of suits in different shades of gray, as well as suits in an extravagant blue and classic tuxedo in black, like the one he wore to the Spanish GQ Awards. A classic trench coat in beige completes the Saul Craviatto look. For the cold days Saul opted for a wool coat in brown with matching chest insert.

Although it may seem like a career full of successes, Saúl has not been exempt from having to face difficulties, tough moments and even defeats. He has faced situations in which he has had to leave his comfort zone in order to improve, gain milliseconds on the stopwatch and continue to give the best of himself. A learning process that allows us to expand our comfort zones. 

The variety of Hockerty's products and the fact that they are all made to measure and to Saul's needs, allows especially athletes to find the right clothes for every occasion, regardless of weight and size.

Hockerty is the world's leading e-commerce brand for 100% customized clothes and shoes. Today, 13 years after its founding as a small, privately funded startup, Hockerty has grown to serve hundreds of thousands of customers worldwide. With a meticulous focus on quality, Hockerty's team of more than 60 employees in Zurich, Barcelona and Shanghai work to offer new custom products. Together with customers, Hockerty and Sumissura are helping to build a world based on a global society that buys less, buys better and buys clothes that last and fit perfectly.

For more press information, pictures, samples or the possibility to create your own garment in the 3D-Online Designer, please contact eugenie@hockerty.com.

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