From the British India to the US Senat, Hockerty explains why Seersucker is a perfect functional fabric and the best way to rock this summer
Fresh, light, breathable and elegant – Seersucker is a classic summer fabric. Originally picked by the English living in India during the 19th century for its obvious quality, it has slowly became a must-have in every gentleman wardrobe during the 20th century. Today, this fabric is a timeless and key asset for warm temperatures.
A look at the past
Did you know Seersucker comes from India? And more precisely, from an old Persian word? It comes from shîr and shakar, literally meaning "milk and sugar" – from the resemblance of its smooth and rough stripes to the smooth texture of milk and the bumpy texture of sugar.
British people living in the Colonial India adopted this fabric very quickly, that was perfectly fitting the warm temperatures.
Southern people from the USA loved the functionality of Seersucker fabric in the hot southern days and somehow it became an official outfit when the US Senate instituted Seersucker Thursday.
In the 50's, Seersucker has slowly but surely invaded the American colleges and universities, becoming one of the most popular fabric for young people in summer.
Seersucker has long been considered a conservative outfit, but dusting off the old image, it is making a strong comeback in traditional stripes.
When, how and where should you wear Seersucker?
Imagine any situation where you have to wear a suit and already suffer from the heat. Now simply change your suit for a Seersucker suit and enjoy the moment! No matter the occasion nor the place, this is the perfect outfit to beat the heat in style.
Casual chic and effortless smart is the look in a suit, a blazer or pants, Seersucker is perfect paired with a crisp white dress shirt, a polo shirt or even a T-shirt. Focus should is always on the right fit!
Timeless classic summer elegance
Hockerty as an expert in made-to-measure allows every man to create his own Seersucker outfit. Tailored to their measurements, it makes all the difference.
Hockerty Summer Seersucker Suit - Pic @gianluca_ala
Finally, if you are looking for a smart casual alternative to your Bermuda shorts or your chino pants, imagine the comfort of a lightweight yet elegant seersucker pants. A made-to-measure pair of pants fits its owner perfectly.
Hockerty Seersucker Pants - @mensstylepro
Ordering a pair of Seersucker pants has never been so easy! And no risk to get the wrong size. Each pair of pants is made-to-measure, and if it does not fit perfectly, alterations cost are covered. And if it is still not perfect, Hockerty remakes a new pair of pants.
At Hockerty, 3 different tones are offered: the classic light blue, the bright light red and the timeless grey
About Hockerty
Hockerty 100% made-to-measure clothing is the world’s leading e-commerce brand of custom-tailored clothing. Now 13 years after its founding as a small privately funded startup, the brand has grown to serve hundreds of thousands of customers worldwide. With a meticulous focus on quality, the team of more than 60 people based in Zurich, Barcelona and Shanghai works hard to deliver new custom products. The brand wants to actively participate in the creation of a fairer world, based on a society that buys less but better, with clothes that will last and fit each person perfectly.