Hockerty Launches affordable Custom Jeans

June,1st, 2021 – Hockerty, the global e-commerce leader in 100% made-to-measure clothing, announced today the launch of a new line of entirely custome made jeans for men.

Hockerty is the first brand to offer customers the possibility to design their own Jeans thanks to a unique 3D digital designer and pattern process. The brand offers 4 different cuts (straight, slim, skinny and bootcut) and include multiple style options for pockets, fly, stitching, buttons...  They also offer different denim fabrics in different shades, styles (business/vintage) and 3 finishes, from clean (for business occasions) to vintage (with creases and fadings). All jeans are produced one at a time, generating zero waste and in just 20-days and are backed by the company’s long-standing “perfect fit guarantee.”Price starts at AU$ 149.

“We’re extremely delighted to debut our new line of custom jeans.” Read a joint statement by Alberto Gil, one of the company’s founders. “We founded Hockerty with the vision to give access to everyone to perfect fitting custom clothing. Our new made-to-measure jeans line is the natural step forward in that mission. People deserve to have affordable, fashionable, and impeccably fitted clothing suited to their individual body shape and style. Our aim is also to keep disrupting the fashion industry offering clothing with low ecological footprint ”.

In recent years, Hockerty has aggressively invested in the latest technological processes for custom tailoring. For this project, Hockerty partnered with Garmon Chemicals, a brand owned by Kemin Textile Auxiliaries, for the finishing of their products. This partnership allows Hockerty to make jeans using an average of -80% of water,  -60% of energy, and -55% of chemical products, compared to a standard jean in the industry. On the other hand, they partnered with Advance Denim, one of the world's most experienced amongst Denim manufacturers in order to offer the most sustainable fabrics.

The company plans to keep offering more style and fabrics options in the upcoming weeks and launch women jeans before the end of summer.

To check out Hockerty new jeans designer and to learn more about Hockerty, visit the company’s website at www.hockerty.com/jeans.

Hockerty 100% made-to-measure clothing is the world’s leading e-commerce brand of custom-tailored clothing. Now 13 years after its founding as a small privately funded startup, the brand has grown to serve hundreds of thousands of customers worldwide. With a meticulous focus on quality, the team of more than 60 people based in Zurich, Barcelona and Shanghai works hard to deliver new custom products. The brand wants to actively participate in the creation of a fairer world, based on a society that buys less but better, with clothes that will last and fit each person perfectly.